Services: New Media (Online Marketing)
E-mail and Web pages have evolved into dominant communications media in
today’s society, and Web 2.0 tools are following closely behind. So too,
charities have started integrating e-mail campaigns and closely coordinated
Web pages into their traditional forms of donor communications (such as direct mail, telephone, publication ads, and media spots). These new electronic fundraising media have significantly boosted fundraising revenues and opened new channels for educating constituents and actively involving them in mission-based activities.
Online constituents are more enthusiastically bonded to your organization and give higher average gifts than donors who respond only to offline messages. Your existing donors are using e-mail and other forms of online communication now, and many younger people are becoming first-time donors. No wonder so many nonprofits are going online to broaden their supporter base and raise more money. But it isn’t easy.
Creative Direct Response applies its 26 years of fundraising experience and its 10 years of online experience to these new media. Creative Direct Response brings the best mix of Internet tools to our clients. We’re applying our time-tested fundraising strategies and creative skills to these modern technologies in order to open broad, new opportunities for donor involvement and expanding the demographic reach of our clients.
And as we have always done for our clients, we make it all seamless,
transparent, and cost-effective. Creative Direct Response puts together all the pieces to open up this new fundraising communications channel and integrate it effectively with your current practices.
- Establishing the technology platform
- Creating a multichannel, integrated fundraising plan
- Designing creative art and engaging copy for your messages
- Composing, testing and launching e-mail appeals and other online
marketing efforts - Collecting and interpreting online performance-tracking statistics
As competition heats up for your donors’ dollars and attention, you need a
forceful presence in the contemporary, technology-rich, nonprofit marketplace.
Creative Direct Response can help you promote your message and publicize
your mission. Let us show you how we have done this for other clients, and how we can do it for you.