Geoffrey Peters, President, CDR Fundraising Group
Causes and Corporations – Tips, Techniques and Examples from a Marriage Broker
This class uses examples from the “lower 48” and features larger national charities to illustrate the process of making “win-win deals” between charities and corporations. It includes examples of joint ventures, corporate sponsorship and cause-related marketing. The session will encourage interaction with lots of questions and answers. Topics covered include:
- Finding natural allies
- Where the “real” money comes from
- Matching charity objectives with corporate partners to find a partnership fit
- Ways to go to a corporation with ideas
- How to approach marketing departments
- How to sell charity’s idea for cause marketing
From Snails to PURLS – Adding e-fundraising to your direct mail program
This class illustrates how to develop the e-channel, particularly for organizations that are already doing postal mail fundraising. The session will encourage interaction with lots of questions and answers. Topics covered include:
- Sources of e-mail addresses – Organic vs. Non-organic
- Combining channels – Does one take away from the other?
- Increasing direct mail response using e-mail
- Spam filters
- Avoiding opt outs
For more information on this event, or to register online, please click here.