Direct mail is not dead. In fact, it’s quite healthy and still accounts for more revenue than any other fundraising channel. But because the fundraising marketplace is so competitive, it is necessary for organizations to pursue additional ways to connect with their current donors and effective methods for securing new ones. Supplementing t...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Account Coordinator, Kyla Kellogg. What is your favorite thing about working at CDR? Everyone’s so friendly and very helpful!  What is your guilty pleasure? Binging The Office- i...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Account Coordinator, Danielle ‘Dany’ Plugge. What is your favorite thing about working at CDR? CDR employees are always helpful, kind and fun to be around. Who do you donate to or volunteer w...
Every year, we look forward to submitting our most innovative and best-performing direct response fundraising campaigns to the Direct Marketing Association of Washington (DMAW) in hopes of receiving recognition from industry peers in the form of a coveted DMAW MAXI Award. MAXI awards acknowledge excellence in innovation across direct mail, digit...
Direct mail is not dead. It continues to be a valuable fundraising tool. But, in an environment of increasing postage, paper and transportation costs, the big question is: How can we make it more cost effective? Here are some simple strategies to help improve the bottom line: 1. Start with clean data: Do you know where...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Web Developer, Mike Kimball. What is your favorite thing about working at CDR? Great team members, great clients, working from home. What is your guilty pleasure? Orange Vanilla Coke. ...
At the American Museum Membership Conference (AMMC) a few weeks ago, keynote speaker Colleen Dilenschneider from IMPACTS Research shared that although the U.S. population has grown by 7% in the last 10 years, cultural organization attendance is down by 2%. She also emphasized that museum membership professionals possess an awesome superpower in...
Each month, CDR features a spotlight of one of our employees. This month, we are highlighting Senior Account Executive, Natalie Bourque. What is your favorite thing about working at CDR? Its hands down my amazing team. What is your guilty pleasure? Binge-watching “The Office.&rdquo...
I have often said that in my dream world, I would get to be a student for life. With all the resources and time I needed, I would get degrees in history, literature, religion, philosophy, management — there’s just so much to learn in this world of ours! While, sadly, I’m not able to live that dream completely, I thoro...
Each month, CDR features a spotlight of one of our employees. This month we are doing a special highlight on Copy Editor, Stephanie Avent for International Women's Day and National Proofreading Day. What is your favorite thing about working at CDR? My favorite thing about working at CDR is that I get to...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Graphic Designer, Kathleen Randour. What is your favorite thing about working at CDR? A genuine camaraderie among my fellow coworkers in the art department. We’re all a dedicated, hard working department that...
Hopefully, evidence of the resolutions you set at the start of January have become evident in your everyday life by now. If you haven’t made much progress toward your goals or are struggling just to get off the ground, you may have to reevaluate your decision. Being realistic about goal setting is important—both in your personal life...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Senior Analyst,  Wanshen Wang.    What is your favorite thing about working at CDR? Hands down, the people I work with. They are the most smart, passionate and caring people I have ever met. I have...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Pete Cline, our Associate Director of Client Services.    What is your favorite thing about working at CDR? There’s a ton of things I like about working at CDR but, since I am being asked to drill dow...
Everyone knows that thanking donors is a must do. But what can you do to make your acknowledgments a must read? 1. Timeliness Is Critical Time to second gift is indicative of the donor’s long-term value, so get that acknowledgment out ASAP—no later than a week after receipt of the gift. You want t...